AUS: Pernod Ricard unveils Montana wine campaign

By just-drinks.com editorial team | 13 January 2010

The growing popularity of New Zealand wines in neighbouring Australia has prompted Pernod Ricard to launch an AUD2m (US$1.8m) marketing campaign for its Montana brand in the country.

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The growing popularity of New Zealand wines in neighbouring Australia has prompted Pernod Ricard to launch an AUD2m (US$1.8m) marketing campaign for its Montana brand in the country.

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