A number of brands will benefit from the investment

A number of brands will benefit from the investment

Pernod Ricard has committed to a GBP40m (US$62.2m) annual investment in Chivas Brothers to keep up with demand for its Scotch Whisky brands in emerging markets. 

As part of the plans, Chivas Brothers, Pernod Ricard's UK-based Scotch whisky and premium gin unit, will open a new bottling hall at its plant in Paisley this summer. The Glen Keith distillery will also be re-opened next April.

Meanwhile, the Glenallachie, Glentauchers, Tormore and Longmorn distilleries will also have their distillation capacity increased. 

In a statement, the company said it was looking to "capitalise on the trend" of consumers "thirst for premium spirits in many emerging international markets". 

The new Paisley bottling hall will  “increase the emphasis on hand-bottling for prestige and ultra-prestige editions such as Chivas Regal 25, the Royal Salute range and high-end limited editions of The Glenlivet and Ballantine’s,” the firm said.

Christian Porta, Chivas Brothers' chairman & CEO said: “We are committed to a capital expenditure of £40 million annually to further increase our distillation capacity and production facilities. 

“This investment, allied to strong market growth, a continued commitment to innovation and the best suited portfolio to target the most profitable opportunities, will provide the basis for future value growth for our company.”