TRAVEL RETAIL: Pernod Ricard unveils limited edition Jameson bottle

By | 13 August 2012

Click through to view the Jameson Great Urban Escapes limited edition bottle

Click through to view the Jameson Great Urban Escapes limited edition bottle

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Pernod Ricard has launched a limited-edition bottle for its Irish whiskey brand Jameson in the travel retail market.

The Jameson Great Urban Escapes is available in travel retail from this month, the company announced last week. The bottle features logos and emblems from seven cities including Dublin, London and Stockholm.

It also highlights bars where Jameson is sold in each of the cities. 

“The travel retail sector continues to be a significant focus for Jameson and its international growth plans,” said Jameson's international brand director Nick Blacknell. Blacknell said Jameson has 16% volume growth year-on-year in the travel retail sector, citing Pernod figures for 2010 and last year.

The company has also released a city-guide app for four of the areas.

The bottle is available in travel retail in Europe, the Americas, and Gulf and Pacific regions, Pernod said.

A spokesperson for Jameson said the exact dates the bottle will be available has not yet been decided.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Jameson, Pernod, Ricard

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