Click through to view Pernod Ricards Ballantine’s festive gift boxes

Click through to view Pernod Ricard's Ballantine’s festive gift boxes

View 3 related images

Pernod Ricard has launched limited-edition gift packs for two of its Ballantine's whisky expressions ahead of the high-sales festive season.

Ballantine’s 12-Year-Old will be available in a gift tin while Ballantine’s Finest will come in both a tin and a nylon zip case for younger consumers, the company said today (11 October). The gift packs will go on sale in about 40 Ballantine’s markets from early December, it said.

“We expect (the gift packs) to be extremely popular with people looking for eye-catching and stylish gift options in the run up to Christmas,” said Ballantine’s brand director Peter Moore.

The packs are available in 70cl, 75cl and 1-litre sizes, the company said.

Earlier this week, Bacardi unveiled a festive gift box in the UK for its Grey Goose vodka brand in time for Christmas.