Click through to view Pernod Ricards Absolut Mexico

Click through to view Pernod Ricard's Absolut Mexico

View 1 related image

Pernod Ricard has launched a limited edition bottle for its Absolut vodka brand in the US that highlights Mexico's ancient tribal culture. 

Absolut Mexico, released in Mexico two months ago, will now be distributed throughout the US, a Pernod spokesperson told just-drinks today (4 April). Some 100,000 bottles will be available, the spokesperson said.

The bottle incorporates icons from ancient Mayan culture and will retail for US$19.99 per 75cl bottle, Pernod said.

To read a comment piece on Pernod's five-year ownership of the Absolut brand, click here.