Pernods new Absolut Electrik range

Pernod's new Absolut Electrik range

Pernod Ricard has launched a limited-edition range of Absolut vodka bottles called Absolut Electrik.

The bottles - one silver and one blue - target the upcoming holiday season in the US and are designed to “help partygoers and throwers turn their nights 'Electrik',” Pernod said. The range is the latest addition to Absolut's Nights campaign covering both the on- and off-trade.

Pernod is fighting to to stem Absolut declines in the US. Click here for details

The bottles will be available nation-wide in the US from 1 October through the holiday season for an SRP of US$19.99 for a 75cl bottle and $24.99 for a one-litre.