GLOBAL: Pernod Ricard tops drinks firms in innovation list
Pernod Ricard came 15th on Forbes annual list
The French company moved up one spot to 15th in the annual list, which Forbes says is a measure of a company's stock market premium based on potential products and new markets. China's Kweichow Maotai and Wuliangye Yibin, which both produce baijiu, came 18th and 20th respectively.
The Chinese firms did not feature in last year's inaugural list, which included five beverage companies or companies with beverage brands in their portfolio.
This year's list boasts ten drinks companies, including Diageo, a new entry at 33. Anheuser-Busch InBev remained at 53rd, while PepsiCo dropped from 50th to 58th. Carlsberg made its first appearance, at 66th.
Pernod said its ranking proves that innovation is at the core of its strategy of building strong premium international brands.
“This is the result of a systematic policy of innovation supported by an entire creative ecosystem within the company, which we have built over the last few years,” MD for brands Thierry Billot said.
The Forbes list is compiled by projecting a company’s income from existing businesses, plus anticipated growth from those businesses.
Companies must have US$10bn in market capitalisation, spend at least 2.5% of revenue on research and development and have seven years of public data.
Pernod told just-drinks last week that Champagne makers must look outside Europe for future growth.
To view the complete Forbes list, click here.
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