Pernod Ricard is to re-introduce its Hiram Walker Pumpkin Spice limited edition along with newcomer Hiram Walker Gingerbread Liqueur to the US.

The new liqueur is being launched in a bid to capitalise on the growing popularity of flavoured cocktails, the company said today (22 August).

Hiram Walker Gingerbread and Pumpkin Spice will be rolled out to retail stores and on-trade outlets from 1 October and will be available for a limited period.

"Our goal with these two exclusive, limited-edition seasonal liqueurs is to provide easy cocktail solutions during the holiday selling season, when consumer spending is at its peak and time is at a premium," said said Cort Kinker, marketing director for Hiram Walker at Pernod Ricard US. "With the success of Pumpkin Spice last year, the decision to bring it back this holiday season was easy, and adding Gingerbread to the mix just made sense."

The October launch will be supported with marketing initiatives including trade advertising, sampling, on- and off-trade point of sale materials including recipe neckers, case talkers, and re-designed four-bottle counter units.

Gingerbread and Pumpkin Spice will be available in a 750ml and 1-litre size with an RRP of US$8.99-11.99 for the 750ml.