US: Pernod Ricard to launch Kahlúa ad campaign

By | 23 September 2009

Pernod Ricard's US unit is to launch an advertising campaign in the country for its Kahlúa coffee liqueur brand.

The promo push, announced yesterday (22 September), will include print advertising and two television spots to highlight the brand's Mexican heritage.

The television spots will debut this month and continue through the Christmas season on select US networks including ESPN, National Geographic, The History Channel, Discovery Channel, Bravo and The Food Network.

Three print adverts that play off the TV campaign will highlight Kahlúa cocktails and will appear in publications such as GQ, People, Travel & Leisure, Martha Stewart Living, Golf Gourmet, Bon Apetit and Everyday.

"This year's heavy-up investment will allow us to reach an even greater audience during the time when it matters most to the success of our retail and on-premise partners," said Andy Nash, brand director for Kahlúa, Pernod Ricard USA.

Last month Pernod Ricard USA released a limited edition Kahlúa coffee cream liqueur for the US market.

Sectors: Spirits

Companies: Pernod, Ricard, Bravo

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