Irish Distillers to expand Jameson stocks on high demand

Irish Distillers to expand Jameson stocks on high demand

Strong global demand for Jameson has convinced Pernod Ricard to expand storage facilities for the whiskey brand at its Irish Distillers business.

Pernod Ricard does not report its full-year results until tomorrow (2 September), but Jameson is one brand that appears to have sailed through the global economic downturn.

The French group's Irish Distillers unit is planning to build a new warehouse for the whiskey. "Due to the consistent and continuing success of Jameson in global markets and with demand forecast to remain in strong growth, Midleton Distillery is approaching its full warehousing capacity," a spokesperson for Irish Distillers confirmed to just-drinks today (1 September).

The group said that it needs more space "to mature the increasing stocks of Jameson needed to fulfill the global demand". Company officials plan to develop a site near Dungourney, Co. Cork in southern Ireland, but the move remains "subject to the normal planning process", said the spokesperson.

Sales of Jameson rose by 7% in value for the first half of Pernod Ricard's fiscal year, to the end of December 2009, compared with the same period a year earlier. The strong performance contrasted with a 3% dip in like-for-like sales for Pernod's 15 strategic brands over the six months.