FRANCE: Pernod Ricard to cut advert spend in H2
By Chris Mercer | 18 February 2009
Pernod Ricard may profit in its second half from a plan to reduce advertising spend, partly as a result of lower media rates in key markets.
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Pernod Ricard may profit in its second half from a plan to reduce advertising spend, partly as a result of lower media rates in key markets.
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