UK: Pernod Ricard to build Beefeater visitor centre

By | 6 February 2013

Click through to view an artists impression of Beefeaters visitor centre

Click through to view an artist's impression of Beefeater's visitor centre

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Pernod Ricard is set to start work on a visitor centre at its Beefeater distillery in London.

The company confirmed late yesterday (5 February) that “Beefeater London – The Home of Gin” will open later this year at the facility in the south of the city. A 600-square-metre, two-storey centre will be built as an extension of the distillery, Pernod added.

The tour that will run through the centre will include “the opportunity to watch the live gin production process in the distillery’s … still house”.

Financial details behind the construction were not disclosed.

Beefeater is the largest gin brand produced by the 'London Dry' method that is distilled in the UK capital.

Pernod took over Beefeater in 2005, when it partnered with Fortune Brands to buy Allied Domecq.

Expert analysis

Pernod Ricard SA: Consumer Packaged Goods Company Profile, SWOT & Financial Report

Canadean's "Pernod Ricard SA: Consumer Packaged Goods - Company Profile & SWOT Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major products and services, swot analysis, business description, and company history.

Sectors: Spirits

Companies: Pernod, Ricard, Fortune Brands, Allied Domecq

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