US: Pernod Ricard teams with Ne-Yo to launch Malibu Red
By Chris Mercer | 31 October 2011
Pernod Ricard has mixed white rum and Tequila to develop Malibu Red, which will launch in the US early next year in partnership with R&B music star Ne-Yo.
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Pernod Ricard has mixed white rum and Tequila to develop Malibu Red, which will launch in the US early next year in partnership with R&B music star Ne-Yo.
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