UK: Pernod Ricard targets 'floating voter' with premium wine push
By James Wilmore | 15 March 2012
The UK arm of Pernod Ricard has launched an off-trade initiative in the country, aimed at attracting more consumers to its premium wines to help stem overall market decline.
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The UK arm of Pernod Ricard has launched an off-trade initiative in the country, aimed at attracting more consumers to its premium wines to help stem overall market decline.
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