TRAVEL RETAIL: Pernod Ricard targets eight cities with Jameson push

By | 14 August 2013

Click through to view the eight designs that comprise the Jameson travel retail campaign

Click through to view the eight designs that comprise the Jameson travel retail campaign

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Pernod Ricard has launched a limited edition range of bottles for its Jameson Irish whiskey brand in the global travel retail channel.

The concept, known as 'City Editions', features eight different designs, each highlighting a different city. The bottles, which can be seen by clicking through on the image on the right, will be available only from the corresponding city's key international airport.

The cities featured are Amsterdam, Bangkok, Dublin, London, Moscow, Paris, Singapore and Sydney. Schipol airport will start stocking the Amsterdam bottles from this week, each at a retail price of EUR24.50 (US$32.55).

The bottles will be highlighted by in-store activation programmes and through “experiential activities” including a simulated bicycle ride in Amsterdam and a “virtual city scape” of Moscow.

Pernod is scheduled to report its fiscal full-year results at the end of this month.

Expert analysis

Global market review of non-Scotch whiskies (US and Bourbon, Irish, Canadian, Indian and Japanese)

The non-Scotch whisk(e)y market – chiefly comprising Irish, US, Canadian, Indian and Japanese whiskies – is one of the most dynamic areas of the global wines and spirits arena. Between 2001 and 2010, the non-Scotch whiskies boasted an impressive 6.9% compound annual growth rate (CAGR) to 209.6m nine-litre cases. This latest market research report from just-drinks/The IWSR provides 2010 actual volume consumption data, 2011 estimates, key market analysis for each whiskey origin plus exclusive interviews with the leading brands.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Pernod Ricard, Jameson

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