Pernod unveiled the global push in November

Pernod unveiled the global push in November

Pernod Ricard has expanded its latest Jacob's Creek marketing campaign to the UK.

A TV ad for the 'Made By Australia' global push, first unveiled in November, aired in the country yesterday and will run on ITV, Channel 4 and Channel 5 for the next four weeks, Pernod said. It is part of a “multi-million pound” activation in the UK that will include in-store displays and digital marketing. 

In Pernod's last full-year results released in August, sales of "premium" wine brands - including Jacob's Creek, Brancott Estate, Campo Viejo and Graffigna - were collectively flat, while volumes fell by 1%.