The US unit of Pernod Ricard has lined up Southern Wine & Spirits of America to distribute its brands in the state of Washington.

The two companies confirmed today (30 January) that Southern will begin distribution from 1 March. The move coincides with the privatisation of Washington’s alcoholic drinks market, as Southern had previously been Pernod’s broker in the state.

Southern will take control of Pernod's distribution in the north-west state on 1 March.

“We are honoured Pernod Ricard has selected Southern as its exclusive distributor in Washington as the state transitions to an open market for spirits,” said Southern's president & CEO, Wayne Chaplin.

The two companies work together in 28 US states.


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