Pernod wants to grow in Nigeria

Pernod wants to grow in Nigeria

Pernod Ricard has said it wants to build a stronger network in Nigeria after farming out distribution rights in the country in a seven-year deal.

Distributor CFAO will handle Pernod's entire portfolio in “key cities”, before it rolls out to the entire territory, Pernod said. The deal does not cover Travel Retail and international supermarket chains, the group said.

Financial details of the tie-up were not disclosed. 

“This distribution contract testifies to our long-term commitment to one of the most promising markets on the continent,” Pernod Ricard Nigeria MD Dariusz Opieriowiec said.

Previously, Pernod Ricard Nigeria handled distribution in the country, a Pernod spokesperson told just-drinks today (30 May). The unit was formed in 2010 after it was spun out from Pernod Ricard Sub-Saharan Africa. 

CFAO, which is 97.8% owned by Japan's Toyota Tsusho Corporation, claims to be “well established” in Nigeria with a country-wide distribution network.

Last year, Pernod said it is trying to up its presence in Africa.