Pernod Ricard has appointed Tim Murphy as its vice president of marketing and innovation in the US, while Jonas Renner Tahlin will replace him as vice president of vodka marketing in the country.

Both men will take up their new positions on 1 January 2010, Pernod said this week.

Murphy, who was most recently vice president of marketing for vodkas and gin at Pernod Ricard USA, has spent the last seven years marketing Absolut vodka in the US. Prior to that, he worked for Diageo.

In the newly created role of VP for marketing and innovation, Murphy will be responsible "for developing new marketing capabilities and helping to shape a world-class marketing organisation", Pernod said.

Renner Tahlin, who joins Pernod's US division from the Absolut Company, will replace Murphy as VP of marketing for vodka and will take on responsibility for Absolut marketing in the US.

Both men will report to Matt Aeppli, who is senior vice president for spirits marketing at Pernod Ricard USA.