FRANCE/US: Pernod Ricard sells Wild Turkey to Gruppo Campari, lowers FY target
Pernod Ricard has sold its Wild Turkey Bourbon brand to Gruppo Campari. The France-based wine and spirits company, which has been divesting minor brands of late to help pay off its purchase of Vin & Sprit last year, said today (8 April) that it has offloaded the American straight Bourbon brand, along with American Honey liqueur, distillery facilities in Kentucky and related assets, together with aged bulk Bourbon inventory, to Campari for US$575m (EUR433m).
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- Constellation and Ballast Point's "sticker shock"
- Sidney Frank CEO to head Clooney's import co
- Diageo Australia appoints commercial head
- Diageo sells off United Spirits' Bouvet Ladubay
- Irish whiskey brands could fail without bulk
- A-B InBev to "kick the tyres" at Coca-Cola
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market to 2019 - Market Size, Development, and Forecasts
- Global Wine Market: News and Events September 2015