FRANCE: Pernod Ricard sells Serkova Vodka
Pernod said today (19 January) that it has sold Serkova, which is distributed in Greece, in order to satisfy conditions set down by EU officials in their approval of the French firm's takeover of Sweden's Vin & Sprit last year.
Amvyx is a major producer and distributor of wines and spirits in Greece. A fee for the deal was not disclosed.
Pernod added that, as of 2 January, it has taken back distribution of Absolut, Level vodka and Plymouth Gin brands from Amvxy in Greece.
Last week, Pernod announced that it had sold Lubuski Gin, also to satisfy EU competition officials.
Pernod Ricard has said that it expects like-for-like sales to be broadly flat for its fiscal full-year, but operating profits will hit guidance thanks to lower advertising spend....
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