FRANCE: Pernod Ricard sells Bisquit Cognac

By just-drinks.com editorial team | 2 March 2009

Pernod Ricard has agreed a deal to sell its Bisquit Cognac brand to South Africa's Distell Group for EUR31m, as part of the French group's strategy to dispose of peripheral brands.

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Pernod Ricard has agreed a deal to sell its Bisquit Cognac brand to South Africa's Distell Group for EUR31m, as part of the French group's strategy to dispose of peripheral brands.

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