MEXICO: Pernod Ricard sees Olmeca int'l brand director step down

By | 26 July 2013

Pernod Ricards Mexican unit handles the Olmeca Tequila brand

Pernod Ricard's Mexican unit handles the Olmeca Tequila brand

Pernod Ricard has confirmed the departure of the international brand development director of its Mexican operations.

The company said earlier this week that Michael Kaller has stepped down after eight years with the group. No further details were given about where Kaller is moving to, or who is replacing him.

The recruitment process is underway, a spokesperson for Pernod told just-drinks today (26 July).

At the same time as confirming Kaller's departure, Pernod announced the appointment of Lisa McCann as the international marketing director for Pernod's Olmeca Tequila brand, which is run by Pernod Ricard Mexico.

McCann will move into the role from her current position as brand director for Tequila at Pernod Ricard USA, a position she had only assumed earlier this month. Prior to this, she was brand director for Malibu in the US.

McCann, who joined Pernod in 2000, will start in her new role in August, replacing Blanca Breton, who left earlier this year. Breton decided to take time off to consider starting her own business, the Pernod spokesperson said.

“I would  like to ... thank Michael Kaller for his commitment and passion for the Olmeca brand over the last eight years," said Olivier Fages, international VP of Olmeca Tequila at Pedro Domecq.

"He has been instrumental in making Olmeca the No. 1 Tequila in emerging markets and the whole team and I wish him the best of luck in the future.”

Pernod Ricard Mexico changed its name from Casa Pedro Domecq in 2011.

To read an exclusive just-drinks interview with Michael Kaller and Olivier Fages from 2010, click here.

Expert analysis

Tequila & Mezcal in Emerging Markets to 2015: Market Guide

Synopsis Canadean’s, "Tequila & Mezcal in Emerging Markets to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Tequila & Mezcal market in Emerging Markets. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Tequila & Mezcal market in Emerging Markets. The report provides a top-level overview and detailed insight into the operating environment for the Tequila & Mezcal market in Emerging Markets. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Tequila & Mezcal market in Emerging Markets. • Analysis of the Tequila & Mezcal market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Tequila & Mezcal for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Tequila & Mezcal market in Emerging Markets with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: HR – personnel, Spirits

Companies: Pernod, Ricard

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