US: Pernod Ricard sees further US growth for Jameson

By | 8 November 2011

Jameson sales soared by 29% in the US in the first-quarter

Jameson sales soared by 29% in the US in the first-quarter

Pernod Ricard's Irish Distillers unit has said that it has "tonnes of scope" to grow its Jameson whiskey brand further in the US.

Speaking to just-drinks at the launch of Jameson Select Reserve Black Barrel in New York last week, Irish Distillers' international brand development director, Simon Fay, said there is still "tonnes of scope and opportunity" to grow in the US.

"One of our competitor brands in the US is (Diageo's Canadian whisky brand) Crown Royal: It sells around 600,000 to 700,000 nine-litre cases [annually], and Jameson is selling around 42,000.

"My opinion is that we have a great opportunity to take some share there, and there is no reason why we couldn't be up to 100,000 cases," he said. "The next (global) milestone we are setting for ourselves will be 3m [cases] in the course of our four-year plan, which will get us to 2015."

In Pernod Ricard's first-quarter results last month, Jameson sales soared by 29% in the US, achieving double-digit growth in all of its 50 states.

Click here to read the full interview with Simon Fay.

Expert analysis

The IWSR Spirits in the USA Report

The USA is one of the key targets for many spirits companies. Sales of spirits have been growing continuously over the last 10 years, with categories such as vodka, tequila and rum growing faster than the overall market. Discover how the growth trends in the US are developing, which brands and categories have performed the best during the economic downturn and where The IWSR predicts growth in 2010. The IWSR Spirits in the USA Report shows consumption of spirits broken down by category, local v imported and by brand. The report also includes on- and off-trade splits, distributor information, 2010 forecasts and recommended sales prices.

Sectors: Spirits

Companies: Jameson, Pernod, Ricard, Diageo, Crown Royal

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