GLOBAL: Pernod Ricard rolls out new Olmeca Altos Tequila bottle

By | 28 May 2013

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Pernod Ricard has unveiled new packaging for its Olmeca Altos Tequila range across 17 markets.

The bottle has a longer and thinner neck for easier-pour cocktails and will roll out in countries including the UK, Canada, Turkey and European Travel Retail throughout the year, Pernod said on Friday (24 May). Olmeca Altos Plata will sell for GBP24.75 (US$37.20) per bottle and Olmeca Altos Reposado for GBP28.25, Pernod said.

The new packaging is part of a trial among bartenders to raise awareness of the “super-premium” brand, Pernod said. A marketing push by the brand's global ambassadors will support the launch.

The 100% blue agave Tequila was first launched in selected markets worldwide in 2009. 

Expert analysis

Global market review of Tequila – forecasts to 2016

Beginning with an Executive Summary, the report scopes out the challenges ahead, how higher qualities might gain, retail value, premiumisation potential, expanding Tequila's horizon, Tequila's versatility, reducing complexity, industry structure, the mezcal opportunity, plus it addresses the key questions above with lengthy sections containing essential commentary, insight and data.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Pernod, Ricard

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GLOBAL: Pernod Ricard rolls out new Olmeca Altos Tequila bottle

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