Pernod Ricard is launching bartender training and an education programme for professionals in the industry.

"The cocktail culture here in the US continues to gain momentum and consumers are becoming increasingly savvy in their drink choices," said Steve Walkerwicz, vice president, on-trade customer marketing for Pernod Ricard US.

The training will be sponsored by Bar, LLC, a partnership of six spirit authorities/ educators in the US including Dale DeGroff, Steve Olson, Doug Frost, F. Paul Pacult, Andy Seymour and David Wondrich.

Bar, LLC founding partner F. Paul Pacult said: "All levels of the training involve a comprehensive agenda - from the basics of spirits history, production & tasting to cocktail knowledge & technique to bartending for career advancement, service and profit."

BarSmarts Advanced starts in New York and San Francisco in August with the final full day training and certification event scheduled for the end of October in New York and early November in San Francisco.