GLOBAL: Pernod Ricard revamps Strathisla 12 logo, bottle
Click through to view the updated packaging for Pernod Ricard's Strathisla
Chivas Brothers said earlier this week that it has redesigned the logo and changed the bottle for the brand. The new look, which can be viewed by clicking through on the Pernod logo on the right, will roll out across the 25 markets that Strathisla 12 Year Old is available in, with a recommended retail price of US$49.99 per bottle.
The redesign will apply to both the 70cl and 1-litre versions.
Last month, Pernod officially re-opened its Glen Keith distillery in Speyside, having committed last year to investing GBP40m (US$62.2m) annually on upping its Scotch production capabilities.
Over the last 10 years of rapid acquisitions, Pernod Ricard has built a strong portfolio of premium brands on a global scale. Most of its brands enjoy a leading position in international markets. The ...
With very limited resources for expansion through acquisition until at least 2015, Pernod Ricard’s key focus has to be through organic growth. The profile looks at how its current portfolio of brands ...
As well as ranking third in the global spirits market, Pernod Ricard is the world’s fourth largest wine producer. This profile analyses the company’s efforts to adapt its wine offer to challenging and...
Eyebrows rose earlier this week at the US$16bn that Suntory is set to pay for Beam Inc. At 20 times the company's EBITDA, the transaction is at the more expensive end of the scale. Here, courtesy of a...
Wine in Ireland industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2008-12, and forecast to 2017). The profile a...
- CCA - Coca-Cola's Canary in the Mine
- Comment - Hybrid Spirits: Innovation or Laziness?
- just The Preview - Pernod Ricard's Q4 & FY
- Comment - The Race Downhill for Treasury
- just The Preview - Brown-Forman Q1
- Mast-Jägermeister targets UK off-trade boost
- Cognac FY sales slide as China troubles bite
- Champagne will not regain lost ground until 2018
- Brown-Forman unveils Jack Daniel's UK push
- Diageo on track with US$115m Bulleit distillery