GLOBAL: Pernod Ricard revamps Strathisla 12 logo, bottle

By | 18 July 2013

Click through to view the updated packaging for Pernod Ricards Strathisla

Click through to view the updated packaging for Pernod Ricard's Strathisla

view 1 related image

The Scotch whisky division of Pernod Ricard has updated the packaging for its Strathisla 12-year-old expression.

Chivas Brothers said earlier this week that it has redesigned the logo and changed the bottle for the brand. The new look, which can be viewed by clicking through on the Pernod logo on the right, will roll out across the 25 markets that Strathisla 12 Year Old is available in, with a recommended retail price of US$49.99 per bottle.

The redesign will apply to both the 70cl and 1-litre versions.

Last month, Pernod officially re-opened its Glen Keith distillery in Speyside, having committed last year to investing GBP40m (US$62.2m) annually on upping its Scotch production capabilities.

Expert analysis

Global market review of blended and single malt Scotch whisky – forecasts to 2017

This latest global Scotch whisky report from IWSR and just-drinks is the most comprehensive edition we've published. It features 135 data tables covering the consumption volumes of the top malt and blended brands in each of 30+ countries, plus forecasts for Scotch by quality category globally and in each market.

Sectors: Spirits

Companies: Pernod, Ricard, Chivas Brothers

There are currently no comments on this article

Be the first to comment on this article

Related research

Pernod Ricard: Premiumization and decentralization fuelling growth in mixed macroeconomic environment

Over the last 10 years of rapid acquisitions, Pernod Ricard has built a strong portfolio of premium brands on a global scale. Most of its brands enjoy a leading position in international markets. The company has adopted a decentralized operational st...

Pernod Ricard Groupe in Spirits (World)

With very limited resources for expansion through acquisition until at least 2015, Pernod Ricard’s key focus has to be through organic growth. The profile looks at how its current portfolio of brands is positioned and what it should do to maximise it...

Pernod Ricard Groupe in Wine (World)

As well as ranking third in the global spirits market, Pernod Ricard is the world’s fourth largest wine producer. This profile analyses the company’s efforts to adapt its wine offer to challenging and changing conditions in core markets and to levera...

Related articles

Product Launch - ASIA TRAVEL RETAIL: Pernod Ricard's Martell Millésimes 1971

Pernod Ricard has launched a rare-vintage Cognac blend into travel retail outlets in Asia that it claims will "create excitement amongst Cognac connoisseurs".

Comment - Wine - Losh's Chris-tal Ball: 2014. Part II

Here, for your delectation, is part two of Chris Losh's predictions for the wine world in 2014. Part one can be found here.

just the Facts - Spirits Acquisition Multiples, 2001 to Present Day

Eyebrows rose earlier this week at the US$16bn that Suntory is set to pay for Beam Inc. At 20 times the company's EBITDA, the transaction is at the more expensive end of the scale. Here, courtesy of analysts at Nomura, we list the multiples of spirits purchases this Century.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page