Click through to view the new Steingarten Riesling label

Click through to view the new Steingarten Riesling label

View 1 related image

Pernod Ricard wine brand Jacob's Creek will celebrate its 50th anniversary with new packaging for its latest Steingarten Riesling vintage in the UK.

The front label of the 2012 Riesling will display commissioned artwork from Australian artist Pro Hart, Pernod said yesterday (3 July). The back will feature a taste profile from the International Riesling Foundation to indicate its dry style, the company said.

The wine will be available from August and on sale for GBP16.59 (US$25).

Jacob's Creek is sponsoring the Wimbledon tennis tournament and last week unveiled a series of interviews with Andre Agassi, who talked about his relationship with the Australian wine brand.