UK: Pernod Ricard replaces Diageo in Wimbledon wine deal
By just-drinks.com editorial team | 12 October 2010
Diageo and Pernod Ricard have swapped places at Wimbledon, with Pernod's Jacob's Creek wine brand replacing Diageo's Blossom Hill as the official wine of the tennis tournament.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Diageo and Pernod Ricard have swapped places at Wimbledon, with Pernod's Jacob's Creek wine brand replacing Diageo's Blossom Hill as the official wine of the tennis tournament.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK/FRANCE: Diageo should buy Remy Cointreau - Deutsche Bank
Diageo should stop waiting around for Moet Hennessy and acquire Remy Cointreau instead, Deutsche Bank analysts have said.
just the Round-up - The week in drinks
The top ten stories published on just-drinks this week:
INDIA: Radico Khaitan signs Suntory deal
Radico Khaitan has signed a deal to market and sell Suntory's Japanese whiskies in India.
Market research related to this article
Pernod Ricard in Spirits - World
Pernod Ricard was the world’s second biggest global spirits player in 2010, just behind Diageo. Thanks to a strong portfolio of brands, the company should overtake its long-term rival in 2011. The profile looks at how this has been possible and what ...
Pernod Ricard in Wine - World
In 2010, Pernod Ricard has put greater emphasis on its wine portfolio, creating a new brand owning company to manage its leading wine brands including Jacob’s Creek. The profile looks at its current position and what it needs to do to move up the glo...
Diageo Plc in Spirits - World
In 2010, Diageo remained as the world’s leading spirits producer by volume. That position is increasingly under threat, with it highly likely to lose the top spot in 2011. This profile offers detailed strategic analysis of the company’s business, exa...
