GH Mumms F1 sponsorship continues for another three seasons

GH Mumm's F1 sponsorship continues for another three seasons

Pernod Ricard has extended the sponsorship deal with Formula One for its Champagne GH Mumm brand.

The company, which started the tie-up back in 2000, confirmed earlier this week it has renewed its partnership with Formula 1 owners Beta Prima Limited for a further three seasons. The announcement, which was initially made in France in March, was released in the UK this week, ahead of next month's British Grand Prix. 

GH Mumm will continue to hold the title of 'Official Champagne of Formula 1' throughout this season and the next two seasons, to 2014. The brand will also be available in the exclusive Paddock Clubs at all F1 races, where permitted.

“The House is delighted that this partnership has been extended,” the company said. “With 20 races around the world, the F1 season holds genuine global appeal, attracting over 2bn viewers per annum and extensive press coverage.”

Financial details behind the agreement were not disclosed.