TRAVEL RETAIL: Pernod Ricard releases Jameson twin pack
By just-drinks.com editorial team | 14 March 2011
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Click through to see the Jameson Signature Reserve pack |
Pernod Ricard's Irish Distillers unit has rolled out a packaging variant for two Irish whiskies from its Jameson range in the travel retail channel.
The Signature Selection twin pack, containing one 50cl bottle of Jameson and one 50cl bottle of Jameson Signature Reserve, launched exclusively in travel retail last month, the Pernod-owned division confirmed today (14 March).
The pack is currently on shelf in 'Dufry' stores in Tenerife, Prague, Egypt, Basel and Monastir, Heinemann in the majority of German airport outlets and Aelia across major French airport outlets. The pack, which retails at around GBP24.99 (US$40.30), will be rolled out in more travel retail outlets over the coming months.
The twin pack is a permanent addition to the Jameson range, a spokesperson for Jameson told just-drinks earlier today.
Sectors: Spirits
Companies: Jameson, Pernod, Ricard
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TRAVEL RETAIL: Pernod Ricard releases Jameson twin pack
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