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Pernod Ricard is releasing four million “limited-edition” bottles of its vodka brand Absolut

Under the name – Absolut Originality – the bottles will be available globally, starting this month, the company said today (1 October). The bottles feature a drop of cobalt blue infused into the molten glass during production.

“The streak of cobalt forms a sophisti­cated contrast to the crystal clear glass, and the blue colour makes each bottle unmistakably Absolut,” said  Mathias Westphal, Absolut's global brand director.