UK: Pernod Ricard releases Chivas Regal Lacroix limited edition

By | 13 October 2010

Chivas Regals 18 Year Old by Christian Lacroix

Chivas Regal's 18 Year Old by Christian Lacroix

Pernod Ricard is extending its partnership with French fashion house Christian Lacroix with the launch of a limited edition bottle from its Chivas Regal unit.

Chivas Regal 18 Year Old by Christian Lacroix is presented in a mirrored "treasure" box and wrapped in jacquard fabric, the firm said today (13 October).

It has been released as a limited edition with  3,000 bottles available internationally and is available at the travel retail price of US$495.00.

Chivas Regal global brand director, James Slack said: “Chivas Regal 18 Year Old by Christian Lacroix perfectly represents the fusion of two luxury brands...represented in this dramatic new bottle.”

Sectors: Product launches, Spirits

Companies: Chivas Regal, Pernod, Ricard

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