IRELAND: Pernod Ricard relaunches Redbreast, Green Spot whiskies
By just-drinks.com editorial team | 11 April 2011
Pernod Ricard has used a rap on the knuckles from US import authorities as an opportunity to revamp its lesser known Irish whiskey brands, Green Spot and Redbreast.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Pernod Ricard has used a rap on the knuckles from US import authorities as an opportunity to revamp its lesser known Irish whiskey brands, Green Spot and Redbreast.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
GLOBAL: Further exec appointments made at Pernod Ricard
Pernod Ricard has released details of a raft of internal appointments, triggered by the deaprture of the MD of its Casa Pedro Domecq division.
US: Pernod Ricard gives Jameson US TV push
Pernod Ricard has lined up a television advert in the US for its Jameson Irish whiskey brand.
FRANCE: Ratings agencies move Pernod Ricard upwards
Standard & Poor's has joined Moodys in nudging Pernod Ricard into investment grade territory, but only on the proviso that the French drinks giant does not loosen its purse strings for a big acquisition.
Market research related to this article
Pernod Ricard in Spirits - World
Pernod Ricard was the world’s second biggest global spirits player in 2010, just behind Diageo. Thanks to a strong portfolio of brands, the company should overtake its long-term rival in 2011. The profile looks at how this has been possible and what ...
Pernod Ricard in Wine - World
In 2010, Pernod Ricard has put greater emphasis on its wine portfolio, creating a new brand owning company to manage its leading wine brands including Jacob’s Creek. The profile looks at its current position and what it needs to do to move up the glo...
Spirits - Top 5 Emerging Markets Industry Guide
This Industry Guide is an essential resource for top-level data and analysis covering the Spirits industry in each of the Top 5 Emerging markets (Brazil, China, India, Mexico and South Africa). The report includes easily comparable data on market val...
