TRAVEL RETAIL: Pernod Ricard readies Jameson St Patrick bottle

By | 15 March 2012

Click through to view the limited edition St Patricks Day bottle for Pernod Ricards Jameson brand

Click through to view the limited edition St Patrick's Day bottle for Pernod Ricard's Jameson brand

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Pernod Ricard has launched a special edition bottle for its Jameson Irish whiskey brand in time for St Patrick's Day this weekend, in European travel retail.

The company said earlier today (15 March) that the bottle's design is based on illustrations from Celtic medieval manuscript The Book of Kells. The roll-out of the bottle, designed by Paul Daly, will be backed by activations at six international hubs in the region, with bars offering Jameson-based cocktails as well as the full Jameson portfolio.

Support in the form of branded point-of-sale will also be available for retailers throughout Europe, Russia and the Nordic regions.

St Patrick's Day is this Saturday (17 March).

Expert analysis

Jameson Case Study: targeting the "recession resistant" consumer

This case study on Jameson forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the whiskey brand has successfully continued to grow in the recession by targeting young males.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Jameson, Pernod, Ricard

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TRAVEL RETAIL: Pernod Ricard readies Jameson St Patrick bottle

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