US: Pernod Ricard readies Champagne, spirit holiday packs

By | 19 September 2013

Pernod Ricard is targeting the holiday season in the US with a raft of gift pack offerings

Pernod Ricard is targeting the holiday season in the US with a raft of gift pack offerings

The US arm of Pernod Ricard has released full details of its gift pack offerings for the holiday season in the country.

  • A holiday gift box version of Absolut vodka will be available for both the 75cl and 1-litre sizes.
  • The 12-year-old variant of single malt The Glenlivet will be offered either with two branded glasses or with 5cl bottles of the brand's 15- and 18-year-old expressions.
  • Jameson Irish whiskey will be available in a gift tin format.
  • Chivas 12 Year Old will be available in a “Made for Gentleman” gift tin, while a pack including two 'rocks' glasses will also be offered.
  • A Kahlúa “Stocking Stuffers” trial pack will comprise 5cl bottles of five different flavours of the liqueur: original Kahlúa, French Vanilla, Hazelnut, Mocha and Cinnamon Spice.
  • Beefeater's 1.75-litre bottle size will come in a gift box along with a pourer/stopper.
  • A Martell VSOP pack will include two branded Cognac 'snifter' glasses.
  • Finally, a Perrier-Jouët “InBloom Fresh Box” chill case will carry a 75cl bottle of either the Grand Brut or Blason Rosé cuvees.

Expert analysis

Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage.

Sectors: Marketing – advertising & promotions, Spirits, Wine

Companies: Pernod Ricard, Absolut, Ricard, Perrier, Jameson, Martell, The Glenlivet

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