Pernod Ricard spent GBP10m updating its Glenlivet distillery

Pernod Ricard spent GBP10m updating its Glenlivet distillery

Pernod Ricard has admitted that it will consider building a new whisky distillery in Scotland in the future, as demand for Scotch in emerging markets continues to rise.

Back in May, the wine and spirits giant committed an annual spend of GBP40m (US$62.2m) to upping its distillation capacity and production facilities in Scotland. The announcement followed the completion of a GBP10m expansion of its Glenlivet facility two years ago.

Speaking to media at a briefing in London earlier today (4 September), the CEO of Pernod's Chivas Brothers Scotch and gin unit, Christian Porta, said that the division is mulling the construction of a new facility in the country.

“We have been increasing the capacity at a lot of our distilleries,” Porta said. “That is a programme that is now coming to an end.

“Clearly, the next stage for us - and we are starting to think about it - is to look to build a new distillery from scratch. The key factor is future sales: We look at what we are going to sell and where we are going to sell it.”

Although Porta said that such a move could take place “at some stage in the future”, he declined to be drawn further on a more specific time scale.

Porta was talking at a press conference held to discuss Pernod's FY results, released last week.