Insight: Pernod Ricard lifts industry spirits
Pernod Ricard's lower-than-expected sales slip and a plan to raise advertising spend have injected a dash of optimism into the drinks industry.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- Comment - Beer - What’s in a (Brand) Name?
- just The Preview - Anheuser-Busch InBev's H1 & Q2
- NPD: Alcohol Beverage “Mash-Ups” Fuel Innovation
- ASA bans Jägermeister TV ad
- Diageo silent over Shuijingfang writedown report
- Diageo boosts exec committee
- Britvic promotes GB marketing head to global post
- Molson Coors CEO to retire