Click through to view Pernod Ricards limited Olmeca bottling

Click through to view Pernod Ricard's limited Olmeca bottling

View 1 related image

Pernod Ricard is targeting Russia with the release of a limited edition bottling for its Olmeca Tequila brand.

The company, which acquired Olmeca in 2002 when it teamed with Diageo to buy Seagram, said yesterday (26 September) that the bottling forms part of its partnership with DJ Ferry Corsten. Russia has been chosen as Olmeca is the top Tequila in the country, accounting for 41% market share, according to Pernod.

Limited to 50,000 units, the bottle is matt black and features Corsten’s signature ‘F’ icon in holographic foil. Lines across the bottle represent strobe lighting “to create stand-out in a club setting”. It carries an RRP of EUR40 (US$54.50) per unit in Russia, with availability set to hit other unspecified markets in the coming months.