Pernod Ricard has launched a new global campaign for its vodka brand, Absolut, 30 years after the brand's first art ad from Andy Warhol.

"Transform Today” combines the work of four artists and will include TV spots and a print and online campaign, Absolut said today (9 September). The company said the new push “transforms the way we collaborate with artists”.

A new website will host profiles of the four artists - Woodkid, Aaron Koblin, Yiqing Yin and Rafael Grampa.

"This is an exciting moment for Absolute,” Jonas Tahlin, VP gobal marketing at Absolut, said. “For 30 years - ever since our first art ad was created by Andy Warhol - globally renowned artists have made works inspired by our iconic bottle.”

FInancial details behind the campaign were not disclosed.

The new campaign follows a redesign of Absolut's flavoured range unveiled last month.