US: Pernod Ricard launches latest Jameson ad spot
By James Wilmore | 21 February 2013
Pernod Ricard has unveiled a new TV and digital ad initiative in the US for its Jameson Irish whiskey brand.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Pernod Ricard has unveiled a new TV and digital ad initiative in the US for its Jameson Irish whiskey brand.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
EUROPE: West Indies rum body launches EUR5m provenance push
The West Indies Rum & Spirits Producers Association (WIRSPA) is to spend EUR5m (US$6.7m) on a fresh campaign backing the trade body's provenance marque across Europe.
In the Spotlight - Rémy Cointreau and Cognac's slowdown
What China giveth, China also taketh away, was the lesson for Rémy Cointreau in its full-year results this week.
just the Facts - World's Top 20 Most Valuable Drinks Brands
A study, conducted by brand valuation agency Brand Finance, has ranked the world's biggest drinks brands by their value.
We've compiled the top 20 into a table below:
Market research related to this article
Pernod Ricard: Premiumization and decentralization fuelling growth in mixed macroeconomic environment
Over the last 10 years of rapid acquisitions, Pernod Ricard has built a strong portfolio of premium brands on a global scale. Most of its brands enjoy a leading position in international markets. The company has adopted a decentralized operational st...
Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report
Canadean's "Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and ser...
Pernod Ricard SA - SWOT, Strategy and Corporate Finance Report
Pernod Ricard SA - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and co...
