US: Pernod Ricard launches latest Jameson ad spot
By James Wilmore | 21 February 2013
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Jameson is set for another major push in the US |
Pernod Ricard has unveiled a new TV and digital ad initiative in the US for its Jameson Irish whiskey brand.
The TV ad, called Iron Horse, which can be viewed below, is the latest instalment of its Legendary Tales of John Jameson campaign. The ad premiered during the NBA All Stars game on Sunday (17 February).
A full national TV and digital campaign kicks off from Monday (25 February) the company said.
Details of the spend on the latest instalment were not disclosed.
Global volumes of Jameson were up by 13% in value and by 7% in volumes in Pernod's first half, the company reported last week.
Expert analysis
Consumer Trends in the Spirits Market in the US
This report provides the results for the Spirits market in the US, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Sectors: Marketing – advertising & promotions, Spirits
Companies: Jameson, Pernod, Ricard
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