Pernod Ricard has launched a global marketing campaign for Jacob's Creek wine.

Under the tag 'Always Stay True', the campaign will feature television, print, digital, social media and point-of-sale elements. A 30-second television ad will be aired in the UK and Australia.

Jacob's Creek global marketing director Jo Adamo said: "The new campaign aims to encourage re-appraisal of the Jacob’s Creek brand and increase awareness of our premium range – Jacob’s Creek Reserve.” 

In the UK, the television advert will air for one month and will be shown around prime-time shows on Channel 4, Sky, ITV2 and Channel 5. In Australia, the ad will air in January, to form part of the brand's sponsorship of the Australian Open tennis tournament.

See below to view the advert.