TRAVEL RETAIL: Pernod Ricard launches Ballantine's interactive push

By Andy Morton | 4 December 2012

Pernod Ricard's Travel Retail unit has unveiled an interactive digital campaign for its Ballantine's 30 Year Old in two South Korean airports.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Pernod Ricard's Travel Retail unit has unveiled an interactive digital campaign for its Ballantine's 30 Year Old in two South Korean airports.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:

just For Subscribers - The week in drinks
Here are the ten most viewed, subscriber-only items on just-drinks this week:

The just-drinks Interview - Alexandre Ricard, Pernod Ricard's deputy CEO & COO
Earlier this week, just-drinks editor Olly Wehring visited Beijing to cover Pernod Ricard's latest Capital Market Day. While there, Olly spoke to Alexandre Ricard, the company's deputy CEO & COO, in his first interview since it was announced he would become CEO of Pernod in 2015.

Market research related to this article

Pernod Ricard: Premiumization and decentralization fuelling growth in mixed macroeconomic environment
Over the last 10 years of rapid acquisitions, Pernod Ricard has built a strong portfolio of premium brands on a global scale. Most of its brands enjoy a leading position in international markets. The company has adopted a decentralized operational st...

Wine
This report analyzes the worldwide markets for Wine in Million Litres. It includes all wine categories, still, (red, white and rose), sparkling, fortified, vermouth, non-grape wine, wine coolers and ice wine. The report provides separate comprehensiv...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page