SWEDEN: Pernod Ricard launches Absolut mobile tool

By | 16 July 2009

Pernod Ricard subsidiary, The Absolut Company, has launched a mobile device for its namesake vodka brand that can recommend cocktails to users.

The device, named Drinkspiration, can recommend different cocktails containing Absolut depending on the weather, time of day and venue, Pernod said today (16 July).

Currently available as a free application for iPhone and iPodTouch users, Drinkspiration has been downloaded 43,000 times in Sweden since its launch in the country 13 days ago.

A version created for Google Android, the new rival to the iPhone, will be unveiled later this summer.

"The Drinkspiration application features hundreds of vividly illustrated drink recipes to satisfy every drink preference. The user can browse recipes or get personalized and insightful drink recommendations based on personal taste, location or occasion," said the company.

Users can share their location and real-time drink choices through social networks Facebook and Twitter.

Sectors: Spirits

Companies: Absolut, Pernod, Ricard

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