GLOBAL: Pernod Ricard lagging Diageo in Scotch despite China leadership - analyst

By Olly Wehring | 22 May 2012

Pernod Ricard's performance in the Scotch whisky category is being held back by its lack of presence in Latin America and Africa, while Diageo is reaping the rewards from its coverage in the growth markets, according to an analyst.

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Pernod Ricard's performance in the Scotch whisky category is being held back by its lack of presence in Latin America and Africa, while Diageo is reaping the rewards from its coverage in the growth markets, according to an analyst.

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