UK: Pernod Ricard invests in Campo Viejo campaign

By just-drinks.com editorial team | 4 November 2008

Pernod Ricard has launched a GBP1m (US$1.59m) UK advertising campaign for Campo Viejo, focusing on the brand's positioning as 'Rioja like no other'.

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Pernod Ricard has launched a GBP1m (US$1.59m) UK advertising campaign for Campo Viejo, focusing on the brand's positioning as 'Rioja like no other'.

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