TRAVEL RETAIL: Pernod Ricard heads for home with Chivas Regal push
By Olly Wehring | 6 December 2011
Pernod Ricard is targeting the 'entertaining at home' trend through a campaign for its Chivas Regal Scotch whisky brand in Europe's travel retail channel.
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Pernod Ricard is targeting the 'entertaining at home' trend through a campaign for its Chivas Regal Scotch whisky brand in Europe's travel retail channel.
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