Click here to view Beefeaters new print media ad

Click here to view Beefeater's new print media ad

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Pernod Ricard has launched an international marketing campaign to further highlight its Beefeater gin brand's connection to London.

The campaign, which will launch online and with outdoor marketing in Spain, includes a limited-edition bottle due for launch next year, according to a company spokesperson today (13 November). The spokesperson declined to reveal the campaign's total spend. 

'This is My London' follows Beefeater's 'Forever London' campaign from 2007 and is fronted by native Londoners introduced through short online movies, one of which can be viewed below. In Spain, print media and billboard marketing will feature the characters with the 'This is My London' strapline.

The limited-edition bottle will use crowd-sourced pictures and be sold globally from 2013, Beefeater said.

Beefeater is the top-selling premium white spirit in Spain, Europe’s largest gin market, Beefeater said, citing IWSR figures from last year.