Pernod wants to build on its route to market

Pernod wants to build on its route to market

Pernod Ricard's US unit has appointed a new strategy executive in a bid to strengthen its route to market.

Jim Green will take on the newly-created VP, commercial & channel strategy role, Pernod Ricard USA said yesterday (17 June). “Our route to market is a key asset, and we must continually enhance the competitive advantage it delivers,” said Pernod USA president & CEO Bryan Fry.

Green will be responsible for developing the company’s distributor model, sales structure, and “route-to-market approach” for the spirits and wines business, Pernod said. He also will "lead the integration" of new partnerships and acquisitions.

Previously, Green, who joined Pernod in 2011, was VP, national customer solutions & activation. He has also held executive positions at Diageo, Marriott and Kodak.

In April, Pernod unveiled a number of personnel changes within its Asia and travel retail units.